About Gibson Sotheby's International Realty�
Gibson Sotheby’s International Realty® is Boston’s largest independent real estate company. Founded in 1962 by Betty Gibson in Boston’s South End, the company has grown to eight offices. The international network of more than 500 offices in 39 countries and territories, and the relationship with Sotheby’s auction house, as well as comprehensive online and print advertising in high profile venues, provides remarkable exposure for each of our homes. The success led to our firm being the top-ranked Boston firm in the state (source: MLS).
With over 160 agents in seven offices across the city, we are proud of our track record and our top-ranking offices in Boston’s neighborhoods. Our northeast affiliates include 36 offices in Maine, Massachusetts, New Hampshire and Rhode Island. In 2009, we all faced the challenges posed by our difficult economic conditions and conquered them.
Here are a few of our success stories:
- Represented approximately 2500 transactions
—averaging more than 7 per day!
- Sold over $1 billion in total dollar volume
- Sold the most expensive home in Massachusetts for over $9 million
(All statistics from MLS, from January 1-November)
About Sotheby’s International Realty®
Sotheby’s auction house was founded in 1744 and has sold the world’s most valuable possessions—from treasured antiquities to fine art pieces. In 1976, the Sotheby’s International Realty® network was founded and designed to connect the finest independent real estate companies to the most prestigious clientele in the world and to provide independent brokerages with a powerful marketing and referral program for luxury listings.
The Sotheby’s International Realty® affiliation is not just international. There are 36 Sotheby’s International Realty offices in Maine, Massachusetts, New Hampshire and Rhode Island. We work closely with each member of our network to garner the best possible exposure for our properties. There is a vital relocation and second home market between the city, the suburbs and the islands.
Internationally, there are more than 9,500 sales associates in over 500 Sotheby’s International Realty offices in 39 countries and territories. With international cities, like Boston, people are likely to move here from other countries. In fact, Boston is the 8th busiest city in the country for relocation.
In addition to the realty offices, Sotheby’s has a host of auction houses. There are auction houses in North America, Europe, Asia, the Middle East and Australia. At each location there is a real estate desk with property brochures and a referral specialist.
Online Marketing
According to the National Association of REALTORS®, nearly 90% of people looking for homes now use the internet in their search, while print media usage has declined to 41%. It is critical to have property data on the industry’s leading web sites to reach that audience as they begin their search. In addition to our gibsonsothebysrealty.com and the sothebysrealty.com site (one of the world’s most visited online destinations for high-quality real estate), we will list your property on more than 40 proven websites. We enhance our interactive marketing with the exclusive EGallery system to highlight our global selection of upper tier properties on flat screen wall and window displays in our offices and auction houses.
The leads generated from this comprehensive datafeed are sent to our agents through LeadRouter. This program converts online leads to cell phone calls—so that our buyers are sure to reach an agent quickly; no matter where they are.
Worldwide Property Brochure Distribution Program
The new Worldwide Property Brochure Distribution Program allows you to share your property brochures with each office in the Sotheby's International Realty® network — totaling more than 480 locations. For properties listed at a price of $1,500,000 or more, your associate is given an option to select Worldwide Property Brochure distribution. One copy of the brochure will be inserted into a custom envelope and mailed via first class mail to each of the addresses on the current distribution lists. This program exposes your property to potential homebuyers who seek properties of distinctive character.
Your property brochure can also be displayed at Sotheby’s auction houses and sales rooms in New York, London and other worldwide locations. These are among the world’s most popular places to see and experience exceptional art, jewelry and collectibles.
Only your Sotheby’s International Realty® associate can offer such exclusive access to so many of the world’s most qualified buyers.
